Strategic Management – Awareness & Change (Engels)

 

 

Part One Understanding Strategy

  • What is strategy and who is involved,
  • The business model and the revenue model.
  • Strategic purpose.

Part Two Strategic Analysis and Positioning

  • The business environment and strategy
  • Resource-led strategy
  • The dynamics of competition
  • Culture and values
  • A summary of strategy frameworks

Part Three Strategic Decision Making

  • Strategy creation and planning
  • Strategic leadership, entrepreneurship and intrapreneurship
  • Strategic alternatives, strategy evaluation and strategy selection

Part Four Issues in Strategic Growth

  • Strategic control and measuring success
  • Issues in strategic and international growth
  • Failure, consolidation and recovery

Part Five Strategy Implementation and Strategic Management

  • Strategy implementation
  • Leading change
  • Managing strategy in the organisation
  • Final thoughts and reflections

 

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On 16 September 2014   /   Marketingmanagement, Strategisch management